HRCU Named Diamond Award Recipient

April 10, 2025

Neighborhood credit union recognized by America’s Credit Unions in three categories  

Rochester, NH – Holy Rosary Credit Union (HRCU) was among 180 credit unions nationwide named as winners of America’s Credit Unions’ prestigious 2025 Diamond Award – the Marketing, PR & Development Council’s annual competition for marketing excellence. HRCU was recognized in three categories: logo, multifaceted (for HRCU’s Greenland branch) and re-brand/new corporate identity. The neighborhood credit union was also named “Category’s Best” in the re-brand/new corporate identity category.

“We are extremely proud to be recognized by America’s Credit Unions for our efforts in bringing a new look, rebrand and new innovative branch to our members. The hard work of our marketing and branch design team did not go unnoticed and I am very happy for them,” said HRCU President and CEO Brian Hughes. “To be named a “Category’s Best” Diamond Award recipient was such a surprise and an honor knowing we are being judged the nation’s top marketing professionals.”

"We are truly thrilled to celebrate HRCU and the other Diamond Award winners with such a prestigious recognition," said Lesli Bishop, Co-Chair of the Diamond Awards and Chief Marketing Officer at Family Savings Credit Union in Gadsden, Ala. "These credit unions not only reflect the core values of the credit union movement, but they exemplify the forward-thinking and innovative strategies within our industry."

For more than 30 years, the Diamond Awards have celebrated excellence in credit union marketing.

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About HRCU:
Established in 1962, HRCU is a member-owned and federally insured community credit union that serves more than 24,000 individuals and business members throughout New Hampshire and York County, Maine. With a focus on its core values of People First, Doing Things Right, Flexible Service and being Community Driven, HRCU strives to empower its members with the tools and guidance they need to achieve their financial goals. Branches are located in Rochester, Dover, Farmington, and Greenland, New Hampshire. To learn more, visit www.HRCU.org.

HRCU has been recognized as one of America’s Best Regional Banks and Credit Unions in 2025 by Newsweek and has been celebrated by Forbes as one of America’s Best Credit Unions and #1 in New Hampshire in 2023. HRCU is also a 2025 recipient of the AARP BankSafe Trained Seal.

About America’s Credit Unions:
America’s Credit Unions is the unified voice for not-for-profit credit unions and their more than140 million members nationwide. America’s Credit Unions provides strong advocacy, resources and services to protect, empower and advance credit unions and the people and communities they serve. For more information about America’s Credit Unions, visit AmericasCreditUnions.org.

About Councils:
Councils is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development while advocating for the overall success of the credit union movement. There are eight Councils with a network of more than 8,000 credit union professionals. For more information, visit americascreditunions.org/councils.

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