HRCU Receives Dual Recognition for Member Safety and Services

March 18, 2025

Neighborhood credit union honored with MemberXP ‘Best of the Best’ awards and AARP BankSafe Trained Seal

Rochester, NH – Holy Rosary Credit Union (HRCU) announces it has been recognized for the fifth year by MemberXP, a leading customer experience program offered through Credit Union Solutions Group (CUSG), as a recipient of its 2025 ‘Best of the Best’ award in the new member and loan experience categories. HRCU also received the 2025 AARP BankSafe Trained Seal for the fifth consecutive year.

“We are incredibly proud to once again be recognized by MemberXP and AARP,” said HRCU President and CEO Brian Hughes. “These honors reflect our commitment to providing the highest level of safety and service to our members. We are always working hard to earn the trust of our members.”

HRCU is one of only 193 financial organizations nationally that earned the 2025 BankSafe Trained Seal, underscoring the credit union’s long-standing efforts to protect against the financial exploitation of its older members. The seal is awarded after at least 80 percent of front-end staff have completed the BankSafe training and the credit union has implemented rules and policies to directly address suspected financial exploitation. For the fifth year in a row, HRCU exceeded AARP’s requirements by requiring the training for all member-serving associates.

“HRCU understands that providing an excellent member experience means ensuring that our team is properly trained to identify potential fraud and help prevent financial exploitation,” said HRCU AVP of Financial Services Carlynne Pouliot.

The 2025 MemberXP 'Best of the Best' Awards are based on insights from more than 2.6 million data points, reflecting the experiences of around 8.6 million credit union members. This comprehensive evaluation process utilizes key performance metrics, including Net Promoter Score (NPS) and Member Effort Score (MES), allowing data experts to analyze and validate results meticulously. The distinguished award was presented in February as an annual recognition by CUSG, honoring credit unions that consistently excel in delivering exceptional service.

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About HRCU:
Holy Rosary Credit Union is a federally insured credit union by NCUA serving more than 24,000 members throughout New Hampshire and York County, Maine. It prides itself on helping its members achieve their financial goals through convenient, technology-driven services, affordable products and services, and a compassionate, personalized approach. Established in 1962, HRCU has branches in Rochester, Farmington, Dover, Greenland, and Spaulding High School, with assets exceeding $450 million. For more information about HRCU, please visit: www.hrcu.org.

HRCU has been recognized as one of America’s Best Regional Banks and Credit Unions in 2025 by Newsweek and has been celebrated by Forbes as one of America’s Best Credit Unions and #1 in New Hampshire in 2023. HRCU is a 2025 recipient of the AARP BankSafe Trained Seal. 

About CUSG:
CUSG is a leading provider of innovative software and services in the areas of human resources, marketing, technology, and financial empowerment. The organization's mission is to support businesses with the delivery of exceptional experiences for their employees and customers while also maintaining a secure and resilient environment. CUSG is home to numerous national brands, including Performance Pro, Compease, The Learning Center, MemberXP, BankingXP, Save to Win, and Love My Credit Union Rewards. Serving over 2,200 financial institutions, universities, hospitals, and other businesses nationwide, CUSG is a trusted partner in their growth and development. The company has established strategic partnerships with industry leaders such as Trust & Will, Intuit TurboTax, H&R Block, Marquis, WHITE64, AudioEye, CalcXML, and Think|Stack, enabling it to offer comprehensive solutions tailored to support diverse business strategies and needs. For more information, visit CUSG.com.

About AARP:
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health security, financial stability and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest circulation publications, AARP The Magazine and AARP Bulletin. To learn more, visit www.aarp.org/about-aarp/, www.aarp.org/español or follow @AARP, @AARPenEspañol and @AARPadvocates on social media.

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