HRCU Strengthens Leadership Team with Key Promotions

April 17, 2025

Neighborhood credit union invests in member experience with key promotions

Greenland, NH – Holy Rosary Credit Union (HRCU) announces it has promoted James Auger to Assistant Vice President (AVP) of Special Accounts, Chris Maxwell to Assistant Vice President (AVP) of Human Resources and Sydney Albee to Director of Marketing.

“These key promotions reflect our commitment to fostering talent from within,” said HRCU President and CEO Brian Hughes. “James, Chris and Sydney all play an integral role in supporting our growing membership, including our recent expansion into the Greenland, NH market. We are excited to watch them thrive in their new roles.”

In his new leadership role, Auger will lead HRCU’s Special Accounts team. Auger plays a pivotal role by implementing effective strategies and other techniques tailored to assist our members during times of financial hardship.

Auger is a Certified Credit Union Financial Counselor (CCUFC) through the Credit Union National Association (CUNA) Mutual Group and holds a bachelor’s degree in Information Technology from Southern New Hampshire University.

As AVP of Human Resources, Maxwell is responsible for fostering a positive employee culture and developing policies that embody the ‘people helping people’ credit union mantra. Maxwell oversees HRCU’s staffing and talent recruitment as well as staff onboarding and training.

Maxwell is a certified professional through the Society of Human Resources (SHRM) and holds a bachelor’s degree in Information Technology from Daniel Webster College.

As Director of Marketing, Albee will lead HRCU’s expanding marketing and community engagement efforts to improve HRCU’s position in current and new markets. During her tenure at HRCU, including her time as a Senior Marketing & Digital Media Specialist, she has gained a deep understanding of the organization’s strategic goals, products, services, unique value proposition and business objectives.

Albee holds a degree in Business Administration with a specialization in Arts Management from American University.

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About HRCU:

Established in 1962, HRCU is a member-owned and federally insured community credit union that serves more than 24,000 individuals and business members throughout New Hampshire and York County, Maine. With a focus on its core values of People First, Doing Things Right, Flexible Service and being Community Driven, HRCU strives to empower its members with the tools and guidance they need to achieve their financial goals. Branches are located in Rochester, Dover, Farmington, and Greenland, New Hampshire. To learn more, visit www.HRCU.org.

HRCU has been recognized as one of America’s Best Regional Banks and Credit Unions in 2025 by Newsweek and has been celebrated by Forbes as one of America’s

Best Credit Unions and #1 in New Hampshire in 2023. HRCU is also a 2025 recipient of the AARP BankSafe Trained Seal.

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