February 22, 2021
ROCHESTER, NH – HRCU is pleased to announce that Charlie Raynes has been hired as their Director of Marketing. Raynes takes the lead on overseeing the credit union’s marketing efforts companywide.
Raynes brings a long and diverse marketing background to HRCU. Most recently serving as VP Global Marcom for Mersen in Newburyport, Ma. In this role, Raynes led the company’s global digital transformation, directed the annual Marketing strategy and execution and was responsible for developing the brand identity. Prior to this Raynes held lead Marketing roles at Timberland, Direct Capital and has also worked at several Boston advertising agencies.
“Charlie brings a great deal of marketing experience to HRCU. The growth we have had over the last few years is very exciting. Add to that our expansion to York County Maine” said HRCU President & CEO Brian Hughes. “Building on our marketing efforts has now taken a big step forward and we are very excited to have someone with Charlie’s background and enthusiasm onboard.”
Charlie grew up in Dover, NH and the South Shore of Boston. He moved back to New Hampshire in 2002 and has served as a member of the Rye Conservation Commission and currently lives on the seacoast with his wife and daughter.